Wildlife Friendly Enterprise Network (WFEN) is dedicated to safeguarding endangered wildlife while prioritizing local communities' welfare. By collaborating with communities, NGOs, and businesses worldwide, we use the power of the marketplace to create on-the-ground change by providing incentives for the protection of biodiversity around the world.
We developed the Certified Wildlife Friendly® ecolabel as a valuable economic boost for enterprises through targeted market appeal of nature-positive businesses. In return, engaged enterprises commit to applying Wildlife Friendly® production practices to enhance wildlife conservation and coexistence in their landscapes.
"We foster economic and social opportunities in rural communities. Certified Wildlife Friendly® products provide a tangible benefit for conserving wildlife" - Ray Victurine President
WFEN works closely with producers and enterprises around the world to give them Wildlife Friendly® certifications on their products. Enterprises must demonstrate that they are actively working to protect nature through best management practices, and partner organizations help monitor the efforts on the ground. These certifications give products a higher value in the market, providing economic benefits for protecting the environment.
Certified Wildlife Friendly® enterprises offer compelling case studies exemplifying the potential impact businesses' can have on biodiversity conservation and community empowerment. Visit our Story Map, where we showcase real-world stories from diverse landscapes, each demonstrating innovative approaches and successful outcomes in promoting coexistence between humans and wildlife.
"From the plains of Patagonia and the lush rainforests of Colombia across to the Northern Plains of Cambodia, passing through the Congo Basin and the Greater Virguna Transboundary landscape and the island of Madagascar."




