What Are the Wildlife Friendly® Standards?
The Certified Wildlife Friendly® Global Standards offer a rigorous, science-based framework to ensure that production and sourcing practices protect wildlife, enhance ecosystems, and support the people who depend on them. Whether on wild lands or working lands, these standards create the conditions for people and nature to thrive together.
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Our standards apply across geographies and sectors and are tailored to support responsible production, transparent supply chains, and wildlife-positive sourcing. Designed for both small-scale producers and global brands, they offer a credible path toward nature-positive impact.
Guiding Principles
Wildlife Conservation
Ensure that land use, harvesting, and production do not threaten key species or habitats. The standards mitigate threats like habitat loss, poaching, and human-wildlife conflict.
Livelihoods & Communities
Promote local stewardship by supporting culturally appropriate, inclusive, and fair economic opportunities for communities living alongside wildlife.
Regenerative Practices
Encourage agricultural and harvesting systems that restore soil health, biodiversity, and ecosystem resilience, reducing harm and enhancing ecological function over time.
Standards by sector
WILD-HARVESTED AND NTFPs
CROPS AND AGRICULTURE
LIVESTOCK AND RANGELANDS
ECOTOURISM
Species-specific Standards
Guanaco Friendly Standards
The Certified Guanaco Friendly™ Fiber standards have been designed for landscapes where wild guanacos roam freely and include recommendations for the live-shearing of wild guanacos. Adherence to these recommendations and respect for the welfare of wild guanacos during round-up, shearing, and release, will lead to certification of live-sheared guanaco fiber under the Certified Guanaco Friendly™ ecolabel​
