Certification

Global Standards for coexistence grounded in conservation science, built for sustainable livelihoods.

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What Are the Wildlife Friendly® Standards?

The Certified Wildlife Friendly® Global Standards offer a rigorous, science-based framework to ensure that production and sourcing practices protect wildlife, enhance ecosystems, and support the people who depend on them. Whether on wild lands or working lands, these standards create the conditions for people and nature to thrive together.

Our standards apply across geographies and sectors and are tailored to support responsible production, transparent supply chains, and wildlife-positive sourcing. Designed for both small-scale producers and global brands, they offer a credible path toward nature-positive impact.

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Guiding Principles

Wildlife Conservation

Ensure that land use, harvesting, and production do not threaten key species or habitats. The standards mitigate threats like habitat loss, poaching, and human-wildlife conflict.

Livelihoods & Communities

Promote local stewardship by supporting culturally appropriate, inclusive, and fair economic opportunities for communities living alongside wildlife.

Regenerative Practices

Encourage agricultural and harvesting systems that restore soil health, biodiversity, and ecosystem resilience, reducing harm and enhancing ecological function over time.

Tailored Standards

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Can be applied at both landscape and/or property (i.e. farm, ranch) level, and to different production practices and units. Include overarching guidelines that must be met, as well as considerations for specific products.

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Standards for producers and enterprises whose activities intersect with gorilla habitats, ensuring that their practices support the long-term survival of gorillas and promote sustainable coexistence with local communities.

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From plantations that protect elephant habitat and safeguard vital water resources,reduce human–elephant conflict and mortality,and maintain safe movement corridorsbetween key elephant areas.

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Designed for landscapes where production practices maintain forest canopy to protect jaguars in rural agro-forestry landscapes, thus enabling connectivity between protected areas